[VIP] Products People Actually Want

We're drowning in products nobody wants, built by people who never asked if they should.

Every day, thousands of new apps, websites, and digital products launch. Most will be forgotten within six months – not because they don't work, but because nobody needed them in the first place.

A practical guide to building better products.   

This book covers everything from user research and stakeholder communication to design systems and team leadership.

Learn how to focus on what users actually need, communicate design decisions effectively, and build products people genuinely want to use.

This isn't another book about making things pretty.

It's about understanding humans well enough to build products people actually want.

You'll learn

• Why "everyone is a designer" and how to leverage diverse perspectives in your team
• The complete product design process that works in the real world, not just in case studies
• How to communicate design decisions and influence stakeholders who "prefer the other option because it looks more modern"
• Practical frameworks for user research that reveal what people actually need (not what they say they want)
• How to design for anyone without falling into the "design for everyone" trap