[VIP] Web Design Mastery v1.1

Provides young designers with the guidance they really need to excel. This is the complete start-to-finish manual for creating high-converting landing pages. Your Step-by-Step Guide into Web Design Design, Build & Convert: Your Practical Guide to Web Design Mastery.

May 12, 2025 - 08:41

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Your Step-by-Step Guide into Web Design

Design, Build & Convert: Your Practical Guide to Web Design Mastery

I've been planning this ebook for over a year.

But I recently founded a design agency and my time has been taken up with managing projects, building a team, and putting processes in place for them.

One of my team members is an artist with incredible skills. I thought that, with some guidance, he could become a great web designer. I explained the basics and gave him some work to do.

Mistakes happened, of course, and I provided him with guidance. But the problems kept recurring. I realised that what was obvious to me still wasn’t clear to him.

Spacing is off
Text isn’t accesible
Same mistake
Proximity principle is broken
Looks chunky
Doesn’t solve business problem

I gave him books and articles to read but they fell short of providing him with the detailed practical guidance he needed. Some were also outdated and misleading.

That’s when I decided to do it myself – to distill everything I know into a single source – and make something that provides young designers with the guidance they really need to excel.

This is the complete start-to-finish manual for creating high-converting landing pages

Copy
Visuals
Web Design SOP
Docs & Communication
Storytelling
Step-by-Step
Design Essentials

this isn’t just another guide

this is the complete, start-to-finish guide for creating high-converting landing pages.

For PROs - Advanced design techniques and core web design skills you actually need

For Newbiees - Foundation for anyone looking to start their web design freelance career

Team - Training manual I can hand to any new team member to get them going

All Essentials that even Senior Designers Miss

From landing clients to design and no-code development

Landing Clients - Proven strategies to find clients & built trust-based relationships

All Freelance Document - Contract, Proposal, Invoice

Onboarding & Communication - Professional & clear approach

Research & Analysis - Streamlined process & resources to make research easy for you

Copywriting & Storytelling - Turn user attention into results

Grids & Layout - Theory, techniques and process to create stunning web layouts

Typography - How create perfect typography settings to make it pop.

Color - Theory, how to choose, use and apply color in web design

Visuals - A strategic process to boost your creativity for web design visuals

Complete Design Process - No mess, no time waste

No-code Developement - Manage the whole project yourself

Review, Test & Hand-offClose it professionally to build trust

Complete Web Design SOP

From landing clients to design and no-code development

Start
- Discovery
- Onboarding
- Pre-qualify
- Invoice
- Contract

Week 1
- Research
- Gathering Data

Week 2
- Storytelling
- Structure
- Copywriting

Week 3
- Visual Direction
- Figma Design
- Visuals

Week 4
- Framer Development
- Hand-off
- Test

Master the Secrets of High-Converting Landing Pages

A huge part of the ebook is dedicated to high-converting website recipes: structure, sections, design elements, visual examples

Above the fold

Trust Signals
Value Prop
Pricing

Clear CTA

Social Proof
Value proposition
Story, solution, system
clear CTA
Simple Offer
Trust Signals

Value Stack
Transformation
Problem-Solution
Scarcity/Urgency
Guaranties
objection killers

7 parts, 25 chapters, 400+pages packed with value

Access solid up-to-date knowledge base I wish I had when starting out.

Part 1: Introduction

Is this Book for You[+What to expect]
Why I wrote this book
About author [+ What is true success]

Part 2: Essential Skills & First Steps

Essential skills you will need to hone
Starting from ZERO. Or bridging that plateau.

Part 3: Web Design SOP

SOP intro
Pre-qualify, Discovery, Proposal, Contract
Onboarding client
Gathering Data. Research. Analysis.
Visual Direction
Website Structure
Storytelling. Copywriting.
Design & Visuals [+Figma set Up, Styles, Typography & Color system]
No-code Developement + Animations
Hand-off. Test. Enhancement.

Part 4: Design Essentials

Colors

Color theory [+Glossary]
Color schemes
How to choose colors
Color psychology & Usage examples
Going beyond color phycology [theory vs reality]
Color combinations [secrets to great combos]
How to apply color [+60-30-10 Rule]
Gradients [do’s and don’ts]
Common Mistakes

Typography
Grids & Layout
Visuals

Part 5: High-converting Landing Page Structure

Website vs Landing Page
High-Converting Landing Page Structure

Part 6: Landing the clients

Landing Clients: Strategies and Best Practices
How to Price Your Services
How to Increase Revenue

Part 7: Resources

Resources

All my knowledge, combined into a single ebook

You will gain access to my personal techniques on creating aesthetic+converting websites. Designed in Figma, developed in Framer.

Download

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