Product Psychology Masterclass

Use Psychology tobuild better products.

Because "user experience" doesn’t happen on a screen… it happens in the mind.

Course curriculum 

The step-by-step system to apply product psychology.

• Story-Based Lessons

Research has shown that stories help you remember information better. That’s why our lessons use a slide format similar to our case studies but with a more organized and educational approach.

• Psychology Principles

You’ll learn and remember the most important psychological principles, so you know how to apply them to your work—whether that’s to find product solutions or to convince stakeholders.

• Lessons Summaries

We’ve already distilled the main points of each lesson to help you learn without having to stress about note-taking. You’ll be able to quickly revisit key concepts from any lesson at any time.

• Additional Resources

Go further and deep-dive into specific lesson topics. We curated a list of our favorite psychology books, links, research papers, and videos for each lesson so you can explore and dig deeper.

2. Practice

Practice what you learn immediately with hands-on exercises. Learn quicker and apply that knowledge better.

• Exercises

Be better prepared and familiar with how to tackle real problems by practicing after each lesson.

• Examples

Tons of vivid product examples to help you remember new concepts and tactics to implement.

• Redesigns

Discover practical applications of psychological concepts with our “Before vs. After” redesigns.

• Self-Assessment

Every lesson has a feedback widget to self-assess and ask questions in case you get stuck.

3. Apply

Improve your product as you progress through the course by applying the theory after each lesson.

• Product Challenges

We give you concrete product challenges to apply directly to your product. These include tactical tips to maximize business impact and build better products.

• Figma Assets

To help you apply some concepts, we made simple-to-use Figma templates. No need to be a designer, just follow the step-by-step instructions.

• Checklists & Templates

Everything you need to make it as easy a possible to apply your learnings: checklists to execute ideas, templates, scripts to rally stakeholders, etc.

• Questions & Answers

Gain confidence in your practice with our curated answers to the most common questions from thousands of previous students.